Services · Pilot
Pilot.
SHIFT on one real piece of work.
One project. Brief to delivery. Advisory leadership end to end.
A Pilot is full advisory leadership on one of your projects.
Brief to delivery. Whatever the project needs.
Some Pilots are oversight. Others go further. SHIFT designs a bespoke production workflow with your team for the duration of the project.
Independent of the agency and the production company. The advice is only in your interest.
Where Pilot fits
Seven types of projects.
Brand Campaign
A single integrated campaign across multiple formats and channels.
Hero Film
A single high stakes hero film, TVC, or anthem piece.
Content Series
A defined content series or branded episodic content.
Brand Launch
The production work behind a brand launch, rebrand, or major positioning moment.
AI Production
A first AI driven production at scale.
Live Event
A single live event production. Launch, summit, brand activation, festival.
Format Launch
Bringing a new format to life. Podcast, social series, mini documentary, branded short film.
How a Pilot runs
Four phases. One project.
We scope the Pilot with you. Project goals, success criteria, key constraints, SHIFT's role inside your team, vendor and agency context. We confirm what we cover, what stays with you, and what falls outside the Pilot.
Deliverable
Signed Pilot Scope Document.
Week 1
Scope
We scope the Pilot with you. Project goals, success criteria, key constraints, SHIFT's role inside your team, vendor and agency context. We confirm what we cover, what stays with you, and what falls outside the Pilot.
Deliverable
Signed Pilot Scope Document.
Weeks 2 to 4
Embed
SHIFT joins the project as advisory lead. Brief refinement, production company and director selection advisory, budget design, vendor negotiation support, governance setup. Minimum two days per week of active engagement, more if the project demands it.
Deliverable
Production plan, budget, partner selection, governance framework.
Weeks 4 to 7
Deliver
The project goes into live production with SHIFT embedded in the rhythm as advisory lead. On set or in pre and post sessions, on calls, on approvals, on costs. Weekly Estimated versus Actual reporting. Real time decision support for the brand team.
Deliverable
Delivered project, weekly EvsA reports, decision log.
Final week
Handover
Post production close out, cost reconciliation, rights and disclosure check, lessons learned, recommendation for what comes next. SHIFT exits cleanly, with everything documented.
Deliverable
Final Pilot Report covering project delivery, cost reconciliation, lessons, and recommendation.
What we cover
In scope and out of scope.
In scope inside a Pilot
Out of scope
What every Pilot ends with
What every Pilot ends with.
— 01
The project, delivered.
Whatever you brought us in for. The film, the campaign, the series, the launch, the event, the rollout. Produced and shipped, with SHIFT as advisory lead alongside your team and your partners.
— 02
A full Pilot Report.
A written analysis of what was done, how it was built, what worked, what did not, the cost reconciliation against the original scope, and the lessons learned. Every artefact produced during the Pilot is included as appendix. The report belongs to your team.
— 03
A recommendation, where it makes sense.
Sometimes a Pilot surfaces something structural that would benefit from a longer engagement with SHIFT. Sometimes the project is the work, and the work is done. Both are valid outcomes.
Ready to start
Talk to us about a Pilot.
Tell us about the project. We will scope it, schedule it, and run it alongside your team.