Independent by design. On your side by choice.
shift.media gives brands an independent voice in production, built on expertise, not affiliation.
Shift Media GbR is an independent production advisory firm founded by Justin Stiebel, Cornelius Roenz, and Jankel Huppertz — three operators with decades of hands-on experience across German and European TVC, content, and campaign production. Based in Hamburg. Operating across Germany and Europe. No affiliation with any production company, agency, or vendor.
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A complete operating model for brands that produce, covering the four areas where independent expertise pays for itself fastest.
One advisor. Four capabilities. No conflicts.
[01]
Production Controlling
Cost intelligence and real time visibility across every production.
[02]
Strategic Advisory
Shaping how brands commission and plan content at scale.
[03]
Organisational Setup
Building the production capability you need, from scratch or from inside.
[04]
AI Integration
From AI experiments to AI native production. Governed, calibrated, built to last.
Most production budgets are negotiated by people paid by the outcome. We are not.
We do not own a production company. We are not part of an agency holding group.
That is the entire premise. Everything else (the controlling, the advisory, the org design, the AI) works because the foundation is independent.
— Start with a conversation —
Tell us what you are trying to figure out.
A 45 minute call. We will come back within 24 hours with an honest read on whether we are the right people to help, and which founder you would be working with.